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By Amanda
Young
Illustrations by Kevin Necessary
Everything
that is strong and true in the eyes of a girl eventually turns
to glass. When a little girl grows up, she finds her place in
a society that adopts women as girls. In everyday language,
grown women play on the girls’ team, wear girls’ clothing and
drive a girl’s car. Grown men have girlfriends but don’t take
orders from girls. Men don’t show their emotions or throw a
ball like girls do.
Girl
terms slip into conversation without much thought. Yet both
sexes recognize a pretty girl or a girl-next-door when they
see her.
Gwen
Stefani, a fed-up California girl from the pop band No Doubt,
lyrically summarized the plight of young women in a patriarchal
society: "I’m just a girl in the world/I’m livin’ in captivity
... and I’ve had it up to here." Stefani, a 20-something bleached
blonde who can be seen bouncing around stage in a halter top
and combat boots, fronts a male band with grace and audacity.
And she almost always reveals her navel.
Stefani,
and the class of rising female performers, takes this girl business
seriously. In the early 1990s, a community of female rock bands
cultivated a movement known as Girl Power. Girl Power was more
than fashion. Female rockers were promoting individuality and
self-respect. So when the Spice Girls invaded America just a
few years later, young women received mixed messages surrounding
the new pop-inspired Girl Power slogan. With their separate
Spice identities - Sexy, Sporty, Scary, Baby and Posh - and
body-conscious style, the group claims Girl Power is what they’re
all about.
The
Spice Girls propagated a teen sensation that has been criticized
for its lack of integrity. At one end, Girl Power is the subject
of a fashion trend in which "Girl Power" clothes and accessories
have been strategically marketed to teens. As a feminist movement,
Girl Power seems to be a superficial attempt because it ignores
social barriers, such as abuse or the intangible glass ceiling,
still confronting women. Scholars and feminists weigh the positive
and negative implications differently but agree that its only
staying power is the power of marketing.
Real
Girl Power started as part of a larger movement, says Jeannie
Ludlow, a pop culture professor at Bowling Green State University.
"The
term ‘girl power’ comes from the Riot Grrrl music seven or eight
years ago, when we started to see women rock bands like L7,
Babes in Toyland and Riot Grrrls," Ludlow says.
Girl
Power was first expressed in music zines, which are small handmade
magazines typically circulated in counter-culture movements.
"A
lot of the zines I saw in the early ‘90s were associated with
Riot Grrrls, and they were put together by young girls talking
about women influencing their lives," Ludlow says. "The issues
dealt strongly with family, violence, incest, rape and abusive
family members. They also wrote a lot about how our culture
abuses women. For instance, there was a serious question of
a chemical used in tampons and the possible dangers of using
tampons."
Ludlow
says some zines were written about being a fat or a pretty adolescent
girl.
"There
was this huge movement of young girls treating feminist issues,"
she says. "A lot of zines included sections that talked about
being fans of Riot Grrrls or L7. That’s the music zine connection.
It definitely wasn’t considered a mainstream group."
Kathleen
Hanna of the Olympia, Wash., all-female punk band Bikini Kill
has been linked as the founder of the Riot Grrrl movement, says
Molly Merryman, director of the Women’s Resource Center at Kent
State.
"Hanna
became the spokesperson for Riot Grrrl," Merryman says, adding
that Hanna published newsletters and encouraged women to start
their own Riot Grrrl chapters. "It started as college and high
school women involved in the art scene were pushing toward feminism.
Even Courtney Love’s band, Hole, was considered a Riot Grrrl
band.
"The
almost scary femininity was how these women were dressing. The
look of baby doll dresses and combat boots became a uniform.
Then there were Riot Grrrl groups across the country, from Olympia
to Athens, Ga."
By
the time anyone in Kent caught on, the Riot Grrrl movement had
already ended, Merryman says.
"The
name still exists, but it became a record label thing, that
any female band was all Riot Grrrl," she says. "Riot Grrrl has
been dead for at least six years, and yet the Lilith Fair was
tagged as Riot Grrrl."
Merryman
says the Spice Girls were created for safe marketing reasons,
much like the Monkees were picked to counter the Beatles.
"The
Spice Girls are run by male managers," she says. "Men write
their music. Even Joan Jett and the Runaways were created like
a sexy group, but the women wrote their own music. The Spice
Girls were not auditioned as musicians. They were supposed to
be racially balanced and have different body types. But you
have a woman running around in pigtails who calls herself ‘Baby.’
Is that empowering to women?"
The
Spice Girls borrowed and capitalized on the idea of "Girl Power,"
even changed the spelling, and reinvented it to be marketed
to teen-age girls, Merryman says.
"They
take on the title and claim that Girl Power is what they’re
all about, but the spelling is different," she says. "The Spice
Girls only appropriated the sound, whereas the Riot Grrrls appropriated
the spelling. The title, ‘Grrrl,’ really connotes growling."
Riot
Grrrl bands conveyed messages of autonomy and sexual freedom,
but the Spice Girls play with the image of women as sexual objects,
Merryman says.
"L7
has songs about using men and making fun," she says. "The message
is female-controlled sexuality. They play with the character
of a teen-age slut, but the girl is careful. To have it where
women are sexually controlling is very threatening to most people."
Merryman
says the Spice Girls, despite their diluted brand of Girl Power,
could be considered a movement, depending upon how the term
"movement" is defined.
"Political
meaning often becomes fashion," she says. "When there’s political
momentum, it becomes something that’s on the cover of fashion
magazines. The same thing happened in the ’60s with the hippie
movement or just two years ago with the African Kente cloth.
Kaufmann’s was selling a line of clothes that was designed after
the traditional African Kente cloth. Or look at tattoos, piercing,
Doc Martens - these were all over-marketed. This is how a capitalist
society deals with oppression. You don’t oppress it. You mock
it and sell it."
Contrary
to the pop-based, sugar-coated Spice Girls, the Lilith Fair
was a grass-roots effort. In 1997, singer and songwriter Sarah
McLachlan organized the first all-female, summer music tour.
McLachlan
named the event for Lilith, Adam’s first wife in Jewish legend.
Unlike Eve, Lilith was not spawned from Adam’s rib. She was
created by God out of dust, just as was Adam. But as Adam and
Lilith were joined together, they began to quarrel, and Adam
said it was Lilith’s duty to obey him. Lilith said they were
both equal and that she would not be submissive to Adam.
The
Lilith Fair distinguished itself among various sweaty, male-dominated
music tours.
"The
reason for the success of Lilith was a culmination of certain
key women having the strength to put that together," Merryman
says. "Lollapalooza was meant to be an expression of alternative
music, but it didn’t include any female performers. Perry Farrel
started Lollapalooza, but he was bought out, and it became so
commercial. There are more and more women in the music industry.
That’s what created the Lilith Fair. But it’s interesting to
see what will happen, if it will end up like Lollapalooza."
Merryman
says the Lilith Fair was based on marketing from the beginning.
"You
could buy the outfit that looked like what Paula Cole was wearing
on stage," she says. "It already started off with a much more
capitalist bend."
Girl
Power is a multi-faceted phenomenon, says Jean Byrne, an associate
professor of health education at Kent State. Byrne, who teaches
a human sexuality course, recognizes Girl Power as a movement.
"There
are different standards on the level of attractiveness," Byrne
says. "When it gets in schools, it’s accepted younger and younger.
I think girls will grow up with this. This feminism isn’t moving
from girls up to women; it’s doing the reverse. It’s transmitting
down to young women."
Byrne
says women athletes and musicians are a major impetus on the
Girl Power movement.
"Many
girls are staying in sports," she says. "Before, girls’ only
claim to fame was their boyfriends. The Nike ads empower women
because now they have some of the same adventures and accomplishments.
Sports leads to self-esteem and self-efficacy in young women."
Byrne
adds that the rise of the Women’s National Basketball Association
and women’s hockey have helped to change the perceptions of
women.
"But
we still have the expectation that we want our female athletes
to be gorgeous," she says.
Byrne
says Girl Power is providing more options for women but is so
in-your-face that neither women nor men win the power struggle.
"This
doesn’t make a level playing field for boys and girls," she
says. "It would be nice if we could elevate both groups. Maybe
when the pendulum swings that far, it comes back to a balance.
With the burning of the bra in the ‘60s and ‘70s, there was
a lot of hatred toward men. Sexual harassment is a case where
the pendulum is swinging. Hopefully it’s starting to swing back,
and we’ll see some improvement in the relationships between
men and women."
Merryman
says Girl Power has the potential to instill positive attitudes
in young women, but it receives a lot of resentment from second-wave
feminists who make a compelling argument: Don’t call me girl.
"Positive
attitudes about Girl Power do exist," Merryman says. "There
is a certain population of young women with rising expectations,
but they’re not getting it through Girl Power. And some simply
see it as fashion. Pop culture phenomena spin out rather quickly."
Ludlow
says mostly 10- to 15-year-old girls listen to Spice Girls.
There are some fans between 15 and 20 but few older than 20.
"That
might be explained by who the movement’s audience is," Ludlow
says. "Young girls get easily excited about trends. The Spice
Girls didn’t coin the term ‘Girl Power,’ but they used it very
effectively in the media. It may be that we see the value in
it for younger women, and we may use it for our daughters, friends
or relatives.
"I’m
in my 30s, and women spend so much time trying to get people
to stop calling them girls. As a culture tries to take back
some power, they use those terms the way they want to."
Are
women, in a sense, a culture trying to take back power?
Girls
have a rich bank of female role models, says Susan Roxburgh,
an assistant professor of sociology at Kent State.
"It’s
important to remember that young girls have a plethora of women
role models, from women scientists to Hillary Clinton, in every
walk of life," Roxburgh says. "There’s no shortage of empowered
women."
Roxburgh
says she perceives Girl Power as a commercial endeavor more
than a movement.
"Youth
culture gets eaten up by the mainstream," she says.
"The
Spice Girls may be positive, but they’re pretty trivializing
as role models in the sense that they speak for influence."
Chrissie
Hynde, a Cleveland native and former Kent State student, has
said her success was just a matter of timing, and that she doesn’t
consider herself a pioneer.
Hynde
put it this way in an interview for Angry Women in Rock, volume
one: "I’ve been asked endlessly about being a female in a man’s
field, and it’s tedious because I didn’t think it was a man’s
field. I was in it, for a start."
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